Training Wheels Sydney

training wheels


TRAINING WHEELS Sydney 2017 is a one day workshop serving as a how-to guide for the world of exhibitions and all those ready to take the plunge into wholesale.

  • Meet likeminded creatives and walk away with new relationships fully energised to take the leap
  • Hear how exhibiting works behind the scenes as told by the Life Instyle team
  • Learn from industry leaders who openly share their knowledge across all facets of owning a business
  • Interact with our exhibitor panel who give you tips and tricks for success that you won't hear anywhere else


  • You are looking to find a place in the market for your product
  • You want a seamless first time exhibiting experience
  • You want to be proactive in getting a refresher course on exhibiting 
  • You like meeting new people and feeling inspired   

So come along on and for just an 8 hour investment, the return in value is endless and will be a huge asset in helping you along your way to having a successful event –whether it be immediate or long term, the preparation and learning will set you on your way!




    Life Instyle - The Nuts & Bolts

    A behind the scenes look into how Life Instyle the event is run. From event direction, operations, co-ordination, sales, marketing, social media and everything in between, you will gain top exhibiting tips from the team themselves and how best to enhance your onsite experience.

    Key learnings:
    • How best to promote your precense at the event
    • How to make move in & out as easy as possible
    • Tips about stand design that appeal to our audience
    • Insights into our social media community
    • Where and what the future of Life Instyle is going and what it looks like so you can prepare


    Social Media Smarts

    Kylie Lewis is Life Instyle's resident social media expert having worked alongside Life Instyle and speaking at our events since 2011. Providing Training Wheels attendees with a fresh view into how the cogs of the social media machine turn, Kylie will delve deep into how best utilise your social media platforms to enhance your brand, grow your tribe and buil don your sales.

    Key learnings:

    • Where is your target market hanging out on social and when
    • What assets are the most important to grow your business
    • What authentic branding means
    • Creating content that builds your tribe and converts to business
    • How to make the most out of your exhibiting experience, socially


    The Retailer Point of View (Panel)

    Featuring Chris Tourgelis from Opus Design Co & Jesse Campbell from Kidstuff (3rd panelist TBC) you will gain an insight into the way some of Australia's top retailer's mind work when it comes to sourcing new products. We will disect all factors of what retailers are looking for when it comes to bringing on new brands and products. From the story behind the brand, the manufactering process, social responsibilities, service, product design and merchandising.

    Key Learnings:

    • Understand how retailers prefer to and want to do business and communicate
    • What type of service retailers are expecting
    • What catches their eye when sourcing new products
    • Why they chose certain products over others
    • How they envisage the end sales process with their customer


    Styling Your Story

    Gain actionable tips and tricks from styling extraordinary, Emma Elizabeth. Discover how you can style your exhibition space or retail store and window to maximise sales, bring your brand vision and ethos to life and the easy ways you can create these looks yourself.

    Key Learnings:

    • Convert your brand vision from your mind onto your blank canvas
    • Cost effective ways to create your trend setting displays
    • Maximise sales of certain products and ranges through the way you display your goods
    • Create a show stopping space on limited square metres
    • How to leave a lasting impression on visitors and generate brand recognition with ease


    Moving the Goods

    It's the underestimated session that delivers true value. Do you know how to best maximise your shipping space when bringing in new goods that can save you hundreds if not thousands of dollars? Marni Clarke does and she is showing you how you can move your goods nationally and internationally, effectively on a budget.

    Key Learnings:

    • Discover how you can maximise every centimeter of shipping space
    • Best times for cost effective freight
    • Decipher the logistics lingo
    • Ease the shipping experience for both sender and receiver - your stockist


    The Real Life Instyle Experience (Exhibitor Panel)

    Straight from the horses mouth, discover how successful exhibitors before you have navigated their way through the world of exhibitions and what little tips & tricks have saved them time, effort and money along the way. With plenty of time to ask questions, discover how Kirstin Ash from Kirstin Ash Jewellery, Fiona Chadwick from Pashom and Jeremy Brown from The World Of Good have grown their businesses with Life Instyle.

    Key Learnings:

    • How best to take orders onsite
    • How to follow up and convert warm and cold leads
    • How best to work with minimum orders
    • Why changing stand & product design frequently will be a successful business decision
    • The benefits of Life Instyle and what to expect



    8:50am ARRIVAL
    9:00am WELCOME Kobe Johns, Event Director
    9:05am LIFE INSTYLE - THE NUTS & BOLTS The Life Instyle Team - Kobe Johns, Flyn Roberts, Sinead Kavanagh, Alicia Bourke
    9:50am SOCIAL MEDIA SMARTS Kylie Lewis - Ofkin

    Morning Tea

    11:20am THE RETAILER POINT OF VIEW (PANEL) Chris Tourgelis OPUS Design Co
    Jesse Campbell - Kidstuff


    1:00pm STYLING YOUR STORY - MERCHANDISING & STAND DESIGN Emma Elizabeth- Emma Elizabeth Designs
    2.00PM MOVING THE GOODS - SHIPPING & LOGISTICS Marni Clarke - Acacia Shipping & Logistics 

    Afternoon Tea

    3:20pm THE REAL LIFE INSTYLE EXPERIENCE Fiona Chadwick Pashom
    Jeremy Brown - The World Of Good
    Kirstin Ash - Kirstin Ash Jewellery

    Full schedule available to download and print soon...


    Kylie Lewis
    Founder, Of Kin and Resident Business Blogger for Life Instyle

    Kylie Lewis is our Life Instyle blog digital extraordinaire and the founder of business and content coaching agency, Of Kin. Kylie wholeheartedly embraces a good chat and loves to help brands and the people behind them create, build, manage and embrace social media communities. With 15 years of online sales, web project management, digital and content marketing for leading Australian brands, (most recently as digital strategist for kikki.K) she now coaches creative, curious and entrepreneurial businesses interested in starting, evolving or organising their approach to content marketing and social media in a fun, empowering, creative and practical way.




    Marni Clarke
    Founder, Acacia Shipping & Logistics

    It’s not everyday you come across someone with a wealth of experience in importing, exporting and freight management. Prior to establishing her own business, Marni gained global experience in sourcing, manufacturing, distribution, importing, exporting and freight, across numerous industry sectors. Today, her passion lies in helping lifestyle brands to import and export with ease and to navigate their way through the minefield that is shipping and logistics. Her mission is to make the process as stress free as possible so that business owners can focus on what they do best.




    Emma Elizabeth
    Designer, Emma Elizabeth Designs

    Living and breathing by her self-created ethos “design is nothing without style, and style is nothing without design”, Emma Elizabeth is a highly innovative designer and stylist. As a graduate of the Istituto Europeo di Design in Milan, Italy, Emma set up her freelance practice and brand ‘Emma Elizabeth Designs’ with a cross disciplinary approach within the realms of: art direction, design, styling, experiential, curation, events, production, buying and creative conceptualization. With over ten years of experience as an Australian freelance creative that has offered her a wealth of international knowledge and exposure, Emma’s past commercial clients include: Westfield, Sheridan, Dom Perignon, Moet and Chandon, David Jones and Vogue Australia as well as styling and designing a number of stands for past and current Life Instyle exhibitors.



    Chris Tourgelis
    Director, OPUS Design PL

    Chris Tourgelis is the Director of OPUS Design PL which celebrates its 50th Anniversary in the gift industry in 2018. Chris has been leading the OPUS business for 20 years and in that time he has pioneered gift retailing in Australia. Chris currently oversees two stores, an online store and also a gift design, manufacturing and wholesale business.




    Jessie Campbell
    Director of Buying, Kidstuff

    As a visionary, influential and passionate member of the executive team for over 10 years, and with a keen eye for latest fashions and trends, Jesse is said to possess the very DNA of Kidstuff, one of Australia’s leading speciality toy retailers. As Director of Buying, Jesse is responsible for all aspects of product selection and pricing, brand strategy, competitor analysis, supplier negotiations, inventory management and promotional planning.  Ultimately her role is to ensure that all merchandise is procured efficiently to maximize sales and profitability.  Jesse’s knowledge and experience in specialty toy retailing is formidable and highly regarded in the industry.  Possessing astute market intelligence garnered both nationally and internationally, Jesse understands exactly what customers are looking for, and how to create a unique and boutique toy shopping experience.



    Fiona Chadwick
    Owner, Pashom

    A wanderlust soul, coupled with the desire to break free of the corporate jungle and do something to make a difference to others, led Fiona Chadwick to Nepal in 2002. She spent 6 months living and working as a volunteer teacher, forming a close affinity with the country and its people.
    Fiona was captivated by the beauty, colour and quality of the hand crafted products made by fair trade and cottage craft producers and was deeply moved by the courage and resilience of the women artisans.
    Witnessing this courage and work ethic inspired Fiona to find the courage within herself to follow a lifelong dream of becoming a designer/entrepreneur, whilst simultaneously supporting and contributing to the wellbeing and empowerment of women from under-privileged backgrounds.
    Her love for and connection to Nepal and its women inspires Fiona year after year to design and create products that she hopes will ignite the imagination of children and the young at heart.



    Jeremy Brown
    Owner, The World Of Good

    Jeremy spent the first 25 years of his career in technical, sales, marketing and senior executive roles for early stage technology companies in the UK and Silicon Valley. On returning to Australia he and his wife became aware of the emerging market for sustainable products and together they decided to set up The World of Good. The operating philosophy is to find unique and engaging products for parents and their children and to make them available in Australia to specialist resellers and the public. The company's broader aim is to bring attention to the importance of sustainable products and to make it progressively easier for people to make informed choices. Life Instyle, at which the company has exhibited for ten years, forms an important part of this strategy.





    Date: 23 November 2017


    Time: 9am - 5pm

    Morning Tea, Lunch & Afternoon Tea included


    Venue: ICC Sydney

    14 Darling Drive, Darling Harbour, Sydney




    Earlybird Price - $130 for exhibitors* / $160 all others (inc GST)

    Earlybird promotion ends 5pm AEDST 25th October 2017.


    *If you are an exhibitor please contact us for your discount code.

    For more information email

Opening Times >>
Thursday 22 February 10:00am - 6:00pm
Friday 23 February 10:00am - 6:00pm
Saturday 24 February 10:00am - 5:00pm
Sunday 25 February 10:00am - 4:00pm

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