Conversation Series

Conversation; a talk, especially an informal one, between two or more people, in which news and ideas are exchanged.

Conversation Series; an intimate style of seminars designed to inspire and prepare you for the busy retail season ahead.

You can never stop learning no matter where you are in your business journey, which is why Life Instyle presents an exclusive opportunity to hear from an explosive line-up of Australia’s most innovative experts and brand visionaries, who are on-board to inspire, educate and motivate you to be the best at what you put your mind to.

Get an insider’s look into the world of retail, styling, design, social media and business, and learn practical tips and tricks to drive your business forward.

Book your tickets to Conversation Series here

  • THE SESSIONS

    SESSIONS

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    THURSDAY 3rd AUGUST 2017
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    WORK DESIGN STUDIO

    KYLIE LEWIS – Founder, Of Kin
    1pm – 2:30pm 
    Tickets: $30 

    Feeling frazzled in your biz? Have a sense you could be doing it better? Would you like to feel more on purpose, more effortless and more organised? Thought about hiring a business coach but not sure what they could offer for you? This is an opportunity to work on your business rather than just in it and get a sense of just how powerful holding space to work on things that matter can be. This is an interactive design workshop to build a more productive, better balanced and enjoyable business - less hustle and stress, more calm and grace.

    www.ofkin.com

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    BUILDING A TRIBE - Content and activity to find and grow your tribe

    JESSICA SAMMUT - Founder, Mama Disrupt
    3pm – 4pm 
    Tickets: $30 

    Meet trailblazer and #changemaker Jessica Jane Sammut, who has turned motherhood on its head with her national magazine, Mama Disrupt®. Jessica, a former lawyer, will be revealing all on the Mama Disrupt® journey, taking you through every step of its creation, from the formation of the concept, to the establishment of an operational framework to the branding, to the launch, to CONNECTING with a community of fierce women, creating a sisterhood of success and giving modern mothers a voice. Not just a magazine, but a growing MODERN MAMA MOVEMENT™, never before has there been a publication that showcases and celebrates mamas from such diverse, yet equally beautiful, walks of life. Mama Disrupt® has redefined motherhood as edgy, empowering and strong. Come along to learn from Jessica’s expertise, ask questions and pick up some practical tips.

    www.mamadisrupt.com

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    FRIDAY 4th AUGUST 2017
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    HOW TO SOURCE ETHICAL AND SUSTAINABLE PRODUCTS AND BE A POSITIVE FORCE IN RETAIL

    ANNA ROSS - Founder, Kester Black
    11am - 12pm
    Tickets: $30

    Join Anna Ross, Kester Black founder and Telstra Victorian Young Business Woman of the year 2016, as she takes you through a step by step guide to sourcing ethically produced products. Learn what to look for when sourcing, what questions to ask your suppliers, and what certifications really mean. Hear about Anna’s award winning approach to business and how you too can make a positive impact with your business.

    www.kesterblack.com

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    How to create unique content that stands out 

    LUCY GLADE-WRIGHT - Director, Hunting For George
    1pm – 2pm
    Tickets: $30.00

    A practical guide to content creation and how to measure its success. Ideal for start ups or those wanting to improve their brand presence. Learn how to better understand your audience and tailor your content for maximum engagement.

    huntingforgeorge.com.au

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    CREATING A DESTINATION RETAIL EXPERIENCE - REGIONAL RETAIL

    LUCY GIVEN - Founder, LucDesign
    3pm – 4pm
    Tickets: $30.00

    Why are you opening a business - work out not just ‘what’ you want to sell but ‘why’ you want to sell it. What do you expect from your business in terms - lifestyle? money? what are you working toward? Who is your demographic Who is your competition What can you offer that other stores don’t - why will your store be not just good but... different. How will online stores impact your business - and what can you do to counteract that? What in store experiences can you offer to bring customers How can social media help bring people to you - what other experiences are offered in your region that you can link into? Examples of regional stores around Australia and smaller stores globally that have done this successfully

    www.lucdesign.com.au

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    SATURDAY 5th AUGUST 2017
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    BUYING RIGHT - STYLING RIGHT!

    THE LOT CO – Jetona Bajram-Giummarra & Melissa Robbins, Founders
    1pm – 2pm
    Tickets: $30

    With over 15 years experience as retail owners, the Lotco girls will guide you on how to buy better & style your product right in store. Join us & we will inspire you to buy right for your customer, understand seasonal trends, make sure you offer the right variety of product & price points as well as how to showcase and hero product in store with our key merchandising tips and tricks. We are masters in how to grow your sales and have fun while you do it!

    www.thelotco.com.au

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    THE ART AND SCIENCE OF INSTAGRAM

     
    KYLIE LEWIS – Founder, Ofkin
    3pm – 4pm
    Tickets: $80.00

    Instagram is the number one platform for growing a social audience for design driven, creative brands. If you're wondering how to make the most of Instagram for your business, especially in light of it's recent changes and algorithm tweaks, this session is for you. Part theory, part prac, we look at the art and science of Instagram for retail brands who want to get it right. Note: Bring your phone (and charger if you need), and make sure you have space to download a few apps and take photos.

    www.ofkin.com

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    SUNDAY 6th AUGUST 2017
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    MARKETING TO MUMS: RESEARCH, TRENDS AND OPPORTUNITIES

    CHRISTIE NICHOLAS - Director, Kids Business Communications
    11.30am – 12.30pm
    Tickets: $30

    Are you ready to improve your marketing to mum practices to ensure your strategy is on track to get your brand noticed? At this hands on workshop, we’ll be exploring Australian industry research vs overseas trends to highlight key insights. Reflecting on relevant cases studies and unlocking current opportunities for brands in Australia.

    www.kidsbusiness.com.au

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  • THE EXPERTS

    EXPERTS

    Anna Ross
    Founder
    Kester Black

    Anna Ross is a Melbourne based design enthusiast and businesswoman. In 2012, she founded Kester Black, as a project to redefine the industry standard for ethically produced cosmetics by providing Australian made, professional quality, environmentally produced and cruelty free products that are inspired by beautiful design.

    Kester Black is the result of Anna’s innovative and tireless approach to business, her love for beautiful design and her social and environmental values.


    Christie Nicholas
    Director 
    Kids Business

    Christie Nicholas is a Marketing-to-Mum expert, as well as Founder and Managing Director of Kids Business Communications - Australia's leading agency entirely focussed on connecting brands with mums via PR and Marketing to Mum initiatives.

    Kids Business has collaborated with 170+ brands across all product/service categories. Kids Business has built a reputation for large scale influencer events (known as the Bloggers Brunch, Bloggers BBQ, Social Mums), as well as bespoke client projects & events, integrated PR and Social campaigns, Sampling and Review programs and more.

    Kids Business brings together industry expertise, unrivalled connections, passion and purpose to assist brands with growth. Nicholas is a strong advocate for exceptional customer service, strong relationships and has a commitment to providing brands with innovative, measurable and exciting ways to engage with this evolving demographic.


    Jessica Sammut
    Founder
    Mama Disrupt

    Leading Mama Disrupt™ on its journey of disruption in the mama space is founder and Editor-in-Chief, Jessica Jane Sammut, a former leading journalist for British/Australian national media and global brands, and a mama to two little balls of fire, four-year-old Finn and eight-year-old Zac (plus Salty the dog and Sky the cat). Having shaken off the shackles of London, Jessica is now living her dream amongst the palms in Noosa, inspiring an army of modern mothers through Mama Disrupt™.



    Kylie Lewis
    Founder
    Ofkin

    Kylie loved school. But in Grade 3 Mr Green wrote on her school report ‘Kylie talks too much in class.’ Implying it was a bad thing! Little did he know this would become her strength and make her a perfect candidate to become an executive coach, digital marketer and personal development advocate.

    Today, she wholeheartedly embraces her love of a good chat and help brands and the people behind them create their vision, build their foundations, manage their business, embrace social media communities and take care of themselves in the process. She gets immense joy from connecting wholehearted kin together and making new friends.

    With 18 years of online sales, web project management, digital and content marketing for leading Australian brands behind her, (most recently at the head of digital for kikki.K) she now coaches creative, curious and entrepreneurial businesses interested in starting, evolving or organising their approach to content marketing and social media in a fun, empowering, creative and practical way. 

    The Leap Stories Book: Intimate interviews on overcoming fear, choosing courage over comfort and designing a fulfilling career. BUY NOW

    Lucy Glade-Wright
    Director
    Hunting For George

    Lucy is the Co-Founder and Brand Director of Hunting for George, an online homeware retailer that has been making homes awesome since 2010. With over 12 years experience in Communication Design, Lucy specialises in creating and developing strong brand identities. Before Hunting for George, her client list included Lonely Planet, Virgin Media, KNOG and the BBC where she honed her skills in brand identity, design and art direction. Taking a design first approach, Lucy has shaped and continues to grow Hunting for George through brand integrity and collaboration. 


    Lucy Given
    Founder
    LucDesign

    LUC. was established in 2013. The first solo retail venture for Lucy Given.  Lucy has over 25 years experience in both commercial and residential interior design and retail.  It was very much a natural progression, from being immersed in design projects and sourcing product to providing a retail outlet for great design that led to opening the door of LUC.

    With a depth of knowledge and a confidence from experience, Lucy has curated an eclectic and visually beautiful range of homewares, furniture, art and fashion.  LUC. has established itself as a go-to source for design and a showcase for interesting, iconic, well-designed product.


    Jetona Bajram-Giummarra & Melissa Robbins
    Founders
    The Lot Co

    Mel has serious experience to boot.
    Years & years of retail, wholesale & manufacturing experience. And now as National Brand & Sales Manager for a leading Australian accessories brand.
    She has owned her own business.
    She's travelled & showcased at trade shows internationally.
    She lectured Fashion Business & continues to mentor today.
    Mel knows everything sales, branding, social media, retail, wholesale & can share endless factual insight into everything business.

    Jetona has done a lot. Years & years of being self employed within the fashion & retail industry and now as General Manager of a major Australian accessories Company.
    She has designed, manufactured offshore, owned & operated multiple stores and mastered sales like no one else.
    She lectured Fashion Business & continues to mentor today.
    Jetona knows everything sales, marketing, retail, operations, wholesale and management and lives to share an abundance of current insider industry information with all she meets. 

  • THE SCHEDULE

    TIME TOPIC EXPERTS
    THURSDAY 3RD AUGUST

    1pm - 2:30pm

    WORK DESIGN STUDIO

    Kylie Lewis, Founder, Ofkin

    3pm - 4pm

    BUILDING A TRIBE - Content and activity to find and grow your tribe

    Jessica Sammut, Founder, Mama Disrupt

    FRIDAY 4TH AUGUST

    11am - 12pm

    HOW TO SOURCE ETHICAL AND SUSTAINABLE PRODUCTS AND BE A POSITIVE FORCE IN RETAIL

    Anna Ross, Founder, Kester Black

    1pm - 2pm

    HOW TO CREATE UNIQUE CONTENT THAT STANDS OUT

    Lucy Glade-Wright, Director, Hunting For George

    3pm - 4pm

    CREATING A DESTINATION RETAIL EXPERIENCE - REGIONAL RETAIL

    Lucy Given, Founder, LucDesign

    SATURDAY 5TH AUGUST

    1pm - 2pm

    BUYING RIGHT, STYLING RIGHT!

    Jetona Bajram-Giummarra & Melissa Robbins, The Lot Co.

    3pm - 5pm

    THE ART & SCIENCE OF INSTAGRAM

    Kylie Lewis, Founder, Ofkin

    SUNDAY 6TH AUGUST

    11am - 12pm

    MARKETING TO MUMS: RESEARCH, TRENDS & OPPORTUNITIES

    Christie Nicholas, Director, Kids Business

Opening Times >>
Life Instyle Melbourne 2017
Thursday 3 August 10:00am - 6:00pm
Friday 4 August 10:00am - 6:00pm
Saturday 5 August 10:00am - 5:00pm
Sunday 6 August 10:00am - 4:00pm

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