Conversation Series | Schedule

 

TIME

TOPIC

EXPERTS

THURSDAY 22 FEBRUARY

1pm - 2pm

CONNECTING WITH MEDIA

Never had success getting in touch with media outlets? Have some great news to share, but don’t know how to make it cut through? Back by popular demand, Emma discusses the best ways to create strong relationships with media. From pitching products to finding the right contact, how to forge professional connections to help boost your brand and stand out from the crowd.

Emma Vidgen - Editor, Real Living
Tickets: $40.00

3pm - 5pm

INSTAGRAM BASICS

Instagram is the number one platform for growing a social audience for design driven, creative brands. If you're wondering how to make the most of Instagram for your business, this session will enlighten you on getting the basics right, understanding your content strategy and taking better photos on your phone.  Part theory, part prac, we look at Instagram for retail brands who want to get it right. Note: Bring your phone (and charger if you need), and make sure you have space to download a few apps and take photos.

Kylie Lewis– Founder, Ofkin
Tickets: $85

FRIDAY 23 FEBRUARY

12:45pm - 1:45pm

TBC

2:30pm - 3:30pm

VISUAL MERCHANDISING

First impressions count and being able to create a retail space that is inviting and interesting is key to having a successful store. Lucy will discuss what makes you want to buy a product? What makes a product stand out in store? How your store should present uniformly on social media platforms in relation to your bricks and mortar store. And share examples of how in-store merchandising works from around the globe.

Lucy Given – Owner, LUC Design
Tickets: $40.00

4pm - 6pm

INSTAGRAM ADVANCED

You use Instagram for your business but need to take it to the next level? The Advanced class will take you through content planning and how to make the most of Instagram stories. Part theory, part prac, we look Instagram for retail brands who want to get it right. Note: Bring your phone (and charger if you need), and make sure you have space to download a few apps and take photos.

Kylie Lewis – Founder, Ofkin
Tickets: $85

SATURDAY 24 FEBRUARY

1pm - 2pm

HOW TO WORK WITH SOCIAL INFLUENCERS

Do you want more exposure for your small business on social media? Wondering if partnering with influencers can help, but don’t know where to start? Kat will share with you how to find the right influencer for your business, how to establish a collaboration and agreement and why influencers can work for your business.

Kat Moses – Owner, MGMT
Tickets: $40.00

3pm - 4pm

BUYING RIGHT, STYLING RIGHT!

With over 15 years’ experience as retail owners, the Lotco girls will guide you on how to buy better & style your product right in store.
Join us & we will inspire you to buy right for your customer, understand seasonal trends, make sure you offer the right variety of product & price points as well as how to showcase and hero product in store with our key merchandising tips and tricks.

We are masters in how to grow your sales and have fun while you do it!

Jetona Bajram-Giummarra & Melissa Robbins  - Founders, The Lot Co.
Tickets: $40.00

SUNDAY 25 FEBRUARY

10:30am - 11:30am

HOW TO SUCCESSFULLY BUILD THE BUSINESS OF YOUR DREAMS

Starting and running a business will be one of the most freeing and exciting adventures you will ever embark on.  But how do you transform your creative vision into a financially successful, fulfilling and kick-ass business? And, sh*t, how do you consistently attract customers? For aspiring entrepreneurs and business owners ready to harness strategic marketing tools to immediately grow their customer base, make some serious cash and build a killer empire.

Kaylene Langford  -  Founder, StartUp Creative
Tickets: $40.00

12pm - 1pm

BRANDING FOR YOUR BUSINESS

How to nail your look, feel, voice and be consistent.
Does your branding tell a story and connect with your customer?  From packaging to window decals to your digital presence, we will share our best tips and tricks to make sure you're nailing all your branding goals for 2018. Be authentic, consistent and connect with customers.

Jetona Bajram-Giummarra & Melissa Robbins  - Founders, The Lot Co.
Tickets: $40.00

 

Opening Times >>
DATES & TIMES | SYDNEY 2018
Thursday 22 February 10:00am - 6:00pm
Friday 23 February 10:00am - 6:00pm
Saturday 24 February 10:00am - 5:00pm
Sunday 25 February 10:00am - 4:00pm

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