Learn about our concept story

our story

"Working on the Life Instyle Melbourne 2018 campaign was a great privilege, with it being the longest standing trade fair, and hugely successful hub to showcase and discover Australian businesses.
 
I approached the campaign with the hope to give it a fresh, fun and lively take. The brief was 'the aftermath of a great party', which I interpreted as abundant product, left of centre arrangement with a feeling of fun.
 
The product was hand chosen from my visit to Life Instyle SYDNEY, as well as trawling through many websites and Instagram pages of the suppliers. Doing this research was a really amazing time for me as I learned of so many new designers, makers and suppliers in Australia, many of which I was not previously aware of. It made me feel very proud of the design industry in Australia and what we are producing as well as excited for all of these incredible suppliers I was now able to work with.
 
Some of my favourites include Zakkia, who create beautifully refined ceramics in interesting and classic shapes, Waverly Mills, an amazing Australian run mill creating beautiful blankets, Little Things Interiors who stock incredibly beautiful furniture pieces and of course Lightly, who I have been a long standing fan of and I really cannot go past their colour palette this season!
 
Thank you to the Life Instyle team for having me and supporting my creative vision in this project. Also thank you to the fantastic Victoria Zschommler for bringing this vision to life. A special thanks to Fibonacci Stone for the beautiful terrazzo tiles, Domo Furniture for letting me loan my dream Togo sofa as well as other stunning furniture pieces, Cenzo Design, an amazing local furniture maker who created that beautiful black dining table and Halcyon Lake for the stunning rug.
 
I hope you all enjoy the series as much as I enjoyed working on it!" - Nat Turnbull 

Styled by: Nat Turnbull  Photographer: Victoria Zschommler
Videographer: Escape Shift Film + Creative Concept Direction by: The Life Instyle team
Studio: XO Studios

 

VIDEO: THE MAKING OF LOUNGE

 

 

Lightly | Waverly Mills | Telegram | In the Sac | Kartell | Nordic Rooms
| Ceres Mann & Company | Klei on the Beach

Additional Suppliers:
Side table by Cenzo | Couch by Domo | Tiles by Fibonacci | Rug by Halcyon Lake

 

MEN

CREDENZA

Telegram | The Gentlemen's Company | Mr Pinchy | Lightly | Heaven in Earth
| Nordic Rooms | T2M | Zakkia

Kartell | Zakkia | Heaven in Earth | T2M | Mesop | Nordic Rooms

Additional Suppliers:
Terazzo Stone by Fibonacci Stone | Chair by Domo
DINING KIDS

Kartell | Zakkia | Nordic Room | Erin Lightfoot | T2M | Mesop

Vincent Design | And the little dog laughed | Milk and Soda
|  Little Things Interiors | Halcyon Nights | Pretty Brave

Additional suppliers:
Table by Cenzo Designs | Chair by Domo | Flowers by Hattie Molloy | Tiles by Fibonacci Stone

 

 

EXHIBITOR PRODUCTS - as a tight brief was required to execute this campaign, only a small portion of the products available from our extensive exhibitor list were used. The selection is indicative but not exhaustive of the amazing presentation you will see at Life Instyle Melbourne 2018. We would like to thank our dedicated exhibitors for opening their product ranges up for use in this campaign – we were overwhelmed by their participation and support. 

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